MDR | School of Thought
November 8, 2019
It’s not quite gift-giving season, but this issue of School of Thought is giving you a couple of free resources—an Infographic and a Playbook—plus a new tool to help with your marketing campaigns. Keep reading to learn about MDR Visitor Intelligence, our latest innovation that helps you unmask anonymous web visitors and turn them into leads. And, if you’re thinking about an account based marketing (ABM) approach, you’ll want to take a look at our six tips for a successful strategy. 
 
ED INSIGHTS. Get the scoop on the latest education industry news, trends, product releases, and more.
 
Mobile Education Tug of War
Guest contributor Erin Werra, Writer & Researcher at Skyward and Advancing K12, talks about the pros and cons of blended education models.
Educator Hot Topics
Check out what school officials, teachers, principals, and all types of educators are most interested in this month.
 
ED MARKETING. Stay in the know with marketing tips and best practices for engaging the education community.
 
Beyond Back to School Spending
Teachers are spending more and more of their own money on school supplies and materials for their classrooms. Get our latest research results.
Email Marketing
Is there a problem with email? Many would say yes, but I’d challenge that. Here's why.
 
MUST-READ RESOURCES. Free, downloadable resources to help you stay informed and get better campaign results.
 
Beyond Back-to-School Infographic
Email Marketing Playbook
 
NEW @ MDR. We've been busy—see what's new!
 
MDR Visitor Intelligence
Take the guesswork out of your web traffic. MDR's latest innovation identifies anonymous website visitors and matches education institutions to their unique MDR PID Number.
MDR News
More than a quarter million new educator names have been added to the MDR database since the start of this school year. Contact us today to start reaching this growing audience of new teachers!
 
MDR IN THE NEWS. Check out our latest articles and media mentions.
 
Six ABM Tips
More companies are considering an account based marketing (ABM) approach, and for good reason. Here are six tips for a successful strategy.
 
MDR Events. Join us at these industry events.
 
This week MDR held a Lunch & Learn event in Boston with some of our local clients and partners. Guests had the opportunity to hear actionable strategies for increasing educator engagement while networking with education industry peers over a delicious lunch! Stay tuned for more events like this coming soon to your city in 2020


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