MDR | School of Thought
September 13, 2019

School is back in session and it’s the perfect time for education marketers to recharge their marketing campaigns. MDR is ready to help with thousands of new teacher names now in our database—including nearly 130,000 added since the start of the 2019 school year alone! You’ll also find some tips for improving your email ROI and why it's crucial to keep your data fresh. Check out our free, downloadable School Spending Infographic showing actual dollars spent on All Instructional Materials (AIM) to help you confidently and efficiently target the education market.
 
ED INSIGHTS. Get the scoop on the latest education industry news, trends, product releases, and more.
 
STEM Curriculum
Gina Faulk, General Manager, EdGate Correlation Services, talks about EdTech products that ten-year-olds actually dig AND learn something from. 
Educator Hot Topics
Check out what school officials, teachers, principals, and all types of educators are most interested in this month.
 
ED MARKETING. Stay in the know with marketing tips and best practices for engaging the education community.
 
Email Marketing
MDR’s Digital Products Manager, Sean McCloud, shares how email marketing can cost-efficiently and consistently fill your lead funnel.
The Best of Content Marketing Report
Get key takeaways from our Best of Content Marketing Report. Hint: Teachers love giveaways! Read more for your chance to participate in the WeAreTeachers Mega Giveback Giveaway program.
 
MUST-READ RESOURCES. Free, downloadable resources to help you stay informed and get better campaign results.
 
School Spending Update
Email Marketing Best Practices Checklist
 
CUSTOMER SPOTLIGHT. See how our clients engage and inspire teachers, children, and families.
 
Renaissance Learning Case Study
“We appreciate the opportunity MDR provides to share our original research and data-fueled insights with their large audience of educators, so they can use the information to help accelerate learning for all students.”

– Linda Germain, Senior Director of Marketing Operations, Renaissance
 
NEW @ MDR. We've been busy—see what's new!
 
MDR News
Nearly 130,000 new educator names have been added to the MDR database since the start of this school year.
MDR School Directories
Books begin shipping in October, so call or email us to place your order today!
MarketView Demo
Watch the on-demand demo of the all-new MarketView. 
 
MDR IN THE NEWS. Check out our latest articles and media mentions.
 
CEOWorld Magazine article
Companies tackle the shortage of skilled labor by partnering with educators to teach STEM skills. 
Some may be declaring email “dead,” but in reality, email marketing is alive and well. 
 
Please note that MDR will be upgrading our servers this weekend starting at 8:00PM EST on Friday, 9/13. Certain MDR applications will be unavailable through 6:00AM EST on Monday, 9/16. We apologize for any inconvenience this may cause. If you have any questions, please contact us at mdrinfo@dnb.com


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