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MDR Quarterly Update 2018
FEBRUARY 8, 2019
For many of you conference season is underway, and we’re here to help make your brand stand out with educators–especially on the show floor. We’re excited to be attending and speaking at SXSW EDU, and would love to meet you there! We'll also be hosting a webinar on how to engage educators throughout the school purchasing cycle.

This week's articles include insights on how the education universe changes every year, a review on data privacy regulations, and all you need to know about school supply lists. Keep scrolling to get your copy of our new content marketing best practices checklist, and read our latest customer success story.
ED INSIGHTS
By Jodi Murphy

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a few things they’d tell you.

 
By Jodi Murphy

Busy busy busy! Happy February. What a great start to 2019 and I'm looking forward to bringing you scoops, and more good stuff, in the months to come. Thank you to those of you who provided feedback over the past two weeks. I appreciate your support and I love reading your comments.

 
By Kristina James

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place on January 28, is an excellent time to put in place practices, both personally and professionally, to protect your personal information.

ED MARKETING
By Marta Oddone

For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season.


 
By Marta Oddone

Lysol, together with MDR, was recognized for the My Healthy Classroom initiative, which provides teachers with resources, tips, and ideas to keep classrooms healthy and clean. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing. 

 
By Jodi Murphy

We're covering ways to encourage good behavior in the classroom, why teachers should reconsider the school's retake policy, a comprehensive list of the must-attend education conferences in 2019, and more!

MUST READ REPORTS
Learn how we reached millions of teachers with the My Healthy Classroom initiative.

See what lessons we learned from content marketing campaigns after engaging with teachers through our educator-focused channels.

EVENTS

Learn how to tailor your message for where your audience is in the buying cycle, and what channels work best during different times of the school year. 

 
Influencing Youth in 2019 & Beyond Meetup
March 5, 2019, 11:00AM CST, Hilton Downtown Room 602

Join us for a meetup session where we'll lead a discussion on who most impacts the decisions young people are making today, and how organizations can reach this audience through their main influencers.



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