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MDR School of Thought Newsletter
JANUARY 25, 2019
It may be the beginning of the year, but for educators it’s already time to start thinking about what products will make the cut for their 2019 school supply lists! We recently surveyed teachers on this topic, and we're thrilled to share the results in a new report that will help you understand the process for compiling school supply lists and how to ensure your brand is on those local lists.

We're also sharing ways brands can help today's students develop the right STEM skills in the classroom, some surprising findings we uncovered about educators’ social media use, and what topics teachers are loving this week. Enjoy!
ED INSIGHTS
By Marta Oddone

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking about it, too.

 
By Jodi Murphy

The scoops have been pouring in the past couple of weeks - thank you all for sharing! With the new year upon us, I'm thinking now's good time to solicit Scoops feedback and I’d love to hear yours.

ED MARKETING
By Jodi Murphy

It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the  2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in our webinar. We recently dug a little deeper on the topic and surveyed teachers about their social media preferences.

 
By Kristina James

Students today are twice as likely as their parents to enter a science, technology, engineering, or mathematics industry, which is good news to the organizations creating more jobs in these fields each year. The problem, though, is that there won’t be enough workers to fill all of the STEM jobs in the near future, according to estimates.  

 
By Jodi Murphy

This week's edition covers different personalities to spot in faculty meetings, inspiration for your daily lunch box, a principal's guide to dealing with angry parents, and more.

MUST-READ REPORTS
Download this guide that was created to help marketers, like you, better understand school supply lists and how to take advantage of this revenue opportunity.

Learn why you should incorporate social media into your multi-channel marketing strategy to educators based on lessons we've learned from WeAreTeachers.



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