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MDR School of Thought Newsletter
JANUARY 11, 2019
What better way to start 2019 than to share with you the best of the best from 2018!  In this edition of School of Thought, we're walking you through what content resonated most with teachers, from hysterical meme’s to thought provoking articles, so you’ll see what topics interested educators most.  

We're also arming you with tools for your 2019 campaign planning like educator engagement patterns throughout the school purchasing cycle, the importance of the ever growing Gen Z, and much more. Continue reading to get the full scoop!
ED INSIGHTS
By Marta Oddone

Thank you to Inc.com for referencing us in this great article. Companies that want to earn Gen Z’s loyalty need to understand that memes and humor won’t be enough. Young people see right through inauthentic corporate-speak. The latest research shows that only 5 percent of Gen Z members believe the media. They don’t care about brands that pretend to speak their language — they care about the state of the world around them. Businesses can either join the cause or get out of the way.  

 
By Jodi Murphy

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power.

 
By Jodi Murphy

It’s a new year, which means new scoops for you! I love this time of year because it means a clean slate with exciting news and announcements to share. It’s fun to imagine what 2019 will bring for the education industry and for all of us. I look forward to sharing the hottest news that develops within our industry as it's released. To start, I’d like to share that we had an exciting announcement this week at MDR! Read on to learn more. 

ED MARKETING
By Kristina James

I know I’ve said it before, but here's another reminder: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day.  


 
By Kristina James

Seventy-five percent of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumers study findings, with Facebook taking the lead. Are you incorporating social in your marketing efforts? You should. And in addition to posting frequently, you should be following brands and influencers as well as taking advantage of boosting and social advertising.  The five sites that K-12 teachers use at least weekly are YouTube, Pinterest, Facebook, Twitter, and Instagram, so focus your efforts there.  

 
By Jodi Murphy

As teachers kick it into high gear with the beginning of a new year, check out how they're getting organized with free printable calendars, rubrics, posters and more!

MUST-READ REPORTS
Learn the best time to reach out to educators and schools based on engagement levels and purchasing cycles as we start fresh in the new year.

Get your copy of MDR’s first-ever Generation Z Influencer whitepaper to see how teachers, parents, and friends influence academics/careers, values, extracurricular activities, and more. 



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