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MDR School of Thought Newsletter
DECEMBER 14, 2018
You've heard us talking a lot about Generation Z lately and we surely hope you've been listening! In this issue of School of Thought, we're sharing some exclusive content that speaks to the nature of Gen Z, an overview of our live webinar, and a whitepaper that covers the influence that parents, teachers, and friends have on the decisions Gen Zers make! So, if you missed a message, check out these tools to better understand this generation.

This week we also share the value of Little Free Libraries, ways to keep your marketing efforts strong through the holiday season, and how Elmer's used glue to teach students about math, science, and art. Continue scrolling to get the full scoop!
By Marta Oddone

Schools are brimming with Gen Z students—those born between the years of 1996 and 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart about Gen Z. For the past year, we’ve been sharing our insights as we’ve conducted research to better understand this generation’s characteristics, interests, and influencers.

By Britten Follett, Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions

Most communities have big beautiful libraries with tens of thousands of books. As for those 75,000 Little Free Libraries that have sprung up across the country? While each may hold only a small collection of books, curated by only the library owner or the last person to take a book or give a book, it just may convince the neighbor kid or his parents to check out the Big Free Library down the hall or down the road.

By Jodi Murphy

The end of 2018 is fast approaching and then on to 2019. There have been so many great announcements this year with all of you constantly striving to help improve all things relating to educators and the education industry. We here at MDR are very much appreciative of all the great things you do and we hope this year has been successful for all of you! 

By Jodi Murphy

Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks. It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the season.  

By Sean McCloud, Product Manager at MDR

We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice. However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open rates, and frequency.  

By Jodi Murphy

We're in the home stretch of the holiday season and we can all look forward to a few days with friends and family. Check out some holiday-themed posts that educators are engaging in.

Get your copy of MDR’s first-ever Generation Z Influencer Whitepaper to see how teachers, parents, and friends influence academics/careers, values, extracurricular activities, and more.

After analyzing almost 400 deployed emails thanks to our Digital Marketing Trends report, here are key takeaways you can apply to your email marketing strategies to educators.


Elmer's and MDR were recognized in the 2018 MarCom Awards for the impressive results of this campaign, which served nearly 2.5 million impressions to educators, including hundreds of thousands of visits to Elmer’s content on WeAreTeachers.com. Elmer’s partnered with WeAreTeachers to create fun and educational activities featuring Elmer’s glue to share with teachers across the country through emails, classroom posters, and social media.


MDR, together with our client Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards. Renaissance partnered with MDR to develop a guest article program that was published on the School Leaders Now community and reached thousands of K-12 education leaders through a multi-channel campaign.

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