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MDR Quarterly Update 2018
NOVEMBER 30, 2018
With the holiday season in full swing, you've probably noticed that your web browsers have been infiltrated with ads from your favorite brands, and you may even be the mastermind behind some of them! MDR engages with educators every day in partnership with our customers and through our WeAreTeachers community, this week, we will share with you more about digital advertising during this season of spending!

We're covering topics ranging from how you can reach educators online during the holiday season, how to engage with Gen Z, best practices for your web ads, and much more. Keep reading to see what other surprises we have in store for you!
ED INSIGHTS
By Kristina James

‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media. In fact, Cyber Monday 2018 saw record sales.  The totals are still being calculated, but Mastercard, Ebay and Amazon have all revealed that their online sales are up. 

 
By Jodi Murphy

Holiday Chaos is full-force and I'm hoping you all are not stressed to the max...especially with year-end fast approaching. Oh yeah, that hectic rush to the finish line for those businesses whose fiscal year ends December 31. While some are crazed, our education audience is checked out, offline and relaxing. NOT!

 
By Melissa Pelletier

With all of the applications and websites to supplement the curriculum out there for teachers to choose from, it can make an education marketers head spin.  What platforms rise to the top in terms of use and popularity?

ED MARKETING
By Kristina James

This three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting a feel of the exhibitor floor, taking in content – but we were also privileged to speak.   

 
By Bernadette Grey

Most of Generation Z are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for teachers to shape their educational experience and, hopefully, better prepare them for those open positions.

 
By Jodi Murphy

Teachers are hot on the topics that are preparing them for the end of the year. Check out this round of what is sparking their interest the most.

MUST READ REPORTS
After surveying over 500 current middle school, high school, and college students, we've determined how teachers, parents, and friends influence Gen Zers in diverse ways.

We studied nearly 100 million impressions from client campaigns for our Digital Marketing Trends report, here are key takeaways you can apply to your web advertising strategies to educators.

EVENTS

Miss our live webinar? Our very own Linda Ingersoll spoke in collaboration with Laura Freveletti of The Allstate Foundation to share insights into how to best engage today's youth.



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