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MDR School of Thought
OCTOBER 26, 2018
Did you know October is National Cybersecurity Awareness Month? We understand how difficult it is to navigate the continually shifting regulations around data security, so we're here to address your questions about safeguarding customer, business, and personal data. Let us help you understand the concerns about your cybersecurity or data privacy compliance with some insight from our team. On a related topic, we're also discussing GDPR and the impact it's having on data protection regulations in our newly released blog post.

In other news, this week's edition of School of Thought shares how memes can be used to reach educators; why companies should be tapping into the vacation habits of teachers; and of course the latest scoops!

Happy reading!
ED INSIGHTS
By Melissa Pelletier

Does the classroom space and design have an importance to teachers and affect how students learn? Of course it does, and we heard direct from teachers on what they think. We're here to share the exclusive results with you!

 
By Kristina James

GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their own regulations, so make sure you are ready.

 
By Jodi Murphy

You know the devastation that Hurricane Michael had on the Florida panhandle this month. Here at MDR, we speak to schools every day, all day, and this impacted region of the U.S. has been top on our list. In this week's scoops, I've included some comments we've been hearing from schools in the impacted areas. We encourage marketers to be aware and thoughtful of the challenges these schools are facing, and encourage brands, companies and/or causes to consider the needs of these communities as they think about their philanthropic and charitable giving.

ED MARKETING
By Hannah Hudson 

With 81 percent of people reporting that they only skim online content, it’s no surprise that marketers have latched onto memes as an efficient form of communication. But while this simple and shareable content drives conversations, using memes effectively can be daunting.

 
By Jodi Murphy

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of their job, it’s not surprising that teachers need to relax a bit more than the rest of us!)

 
By Jodi Murphy

The stress is in full effect for teachers and administrators! That's why we are addressing it in multiple posts during this weeks hot topics, as well as some printing hacks that can make teachers lives a little less stressful.

BIG PROMOS FOR YOU!
Generate leads and get your brand in front of more teachers with a giveaway worth celebrating! Allow us to design and deliver your exclusive sponsored giveaway program featured on WeAreTeachers.com throughout December.

Let us help you build awareness and drive conversion when we share your brand on our highly engaged social channels! WeAreTeachers or School Leaders Now will promote your news with a link that drives traffic right to your site.

MARK YOUR CALENDAR
New York City Marketing Seminar
November 2, New York, NY

During this one-day session, we will discuss advanced best practices in e-mail marketing and extensive insights from our strategy leaders on social and content marketing to educators.
 
November 8, Tampa, FL

At this year's EDspaces Conference, our very own Melissa Pelletier will join Jim McGarry, CEO of Education Market Association, to discuss the impact that the physical learning environment has on students.


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