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MDR School of Thought
OCTOBER 12, 2018
This week, we share insights about what educators feel they need in order to be successful in their own classrooms! With the release of another informative and compelling research report, we are providing you with direct feedback from over 1,600 teachers who've shared the challenges of teaching in schools that are over 50 years old, and lack the infrastructure to support technology usage in today's classroom.

Also, in this issue of School of Thought, our hot topics include how to support teachers as they create student-centered learning opportunities; our big news on our big award; a recap of what you missed at EdNET 2018; 5 things you need to know if you are creating an app, and more!

Enjoy!
ED INSIGHTS
By Melissa Pelletier

MDR is THE industry source for market insights into the education sector, through ongoing surveys and research, and by publishing reports that not only inform about current trends, but also provide strategies for working with educators.

 
By Cassondra-Corbin Thaddies, National Curriculum Specialist, McGraw-Hill Education

When district leaders undertake a transition to introduce personalized learning in their schools, the technology adoption and integration phases often become all-consuming. It's important to remember that the goal of personalized learning is to construct a student-centered learning environment. 

 
By Jodi Murphy

I'm excited to say this time around that MDR is deserving of being included in the Kudos! Our WeAreTeachers team has been selected as a winner in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction AND for the WeAreTeachers.com website – Recognizing excellence in online content within a market category. Congrats team!

ED MARKETING
By Melissa Pelletier 

Are you in the final phases of your education app development and want to make sure you’ve got a robust product that’s ready for the market? Or, are you in the development period and want to ensure your idea has the best chances for success?  Doing your homework is critical not only for student outcomes, but for education app developer outcomes as well!

 
By Maggie Bittner

Wow...what a great EdNET 2018 season we had this year! We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees.

 
By Marta Oddone

We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.

 
By Jodi Murphy

With Fall in full swing, this week's hot topics include some unique group costume ideas, how to deal with students that are squirmers, and why large class sizes are turning unfortunately more and more educators away from the profession!

MUST READ REPORTS

Our newest State of the K-12 Market Report shares the realities teachers face with classroom environments, which includes why they need the latest EdTech equipment, flexible learning spaces, and more!


Download our Media Kit to learn more about all the ways we can help you engage with your audience, whether your goal is to see your cool new product adopted in classrooms everywhere, or you want to positively influence the next generation of kids.

MARK YOUR CALENDAR
Minneapolis Marketing Seminar
October 17, Minneapolis, MN

At this marketing summit, our education marketing experts will cover the latest strategies for engaging with educators including tips for social media marketing, how to make the most of your multi-channel marketing, and more!
 
New York City Marketing Seminar
November 2, New York, NY

During this one-day session, we will discuss advanced best practices in e-mail marketing and extensive insights from our strategy leaders on social and content marketing to educators.


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