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MDR School of Thought
SEPTEMBER 28, 2018
This week, we wrapped up EdNET 2018! We'd like to extend our thanks to all of our attendees, speakers, and sponsors, and we look forward to hearing your feedback and favorite moments from the conferences.

In this issue of School of Thought, our collection of articles include the sensitive topic of plagiarism in education and how technology can help; a new interview in our “understanding the industry” series; how valuable direct mail STILL is; the importance of blogging, and more.

Happy reading!   
ED INSIGHTS
By Melissa Pelletier

In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. For this post, we’re looking at ergonomic furniture manufacturer, Ergotron, with product offerings in the EDU space that includes mobile charging carts, and mobile standing desks.

 
By Bill Loller, Vice President of Product Management for Turnitin

All too often, misconduct is swept under the rug and fingers are crossed, hoping it goes away and no one finds out how unprepared the school was to deal with the aftermath. Serious scandals have the potential to affect credentialing, especially for smaller private colleges.  

 
By Jodi Murphy

Holy cow...EdNET is a wrap! Those who attended are giving us rave reviews, so thank you. We are taking in all your feedback and will be incorporating all the ideas in our planning of EdNET 2019. The sessions were amazing, the attendees were engaged, and the EdNET team was kept on their toes. 

ED MARKETING
By Kimberly Moran, Senior Digital Editor at WeAreTeachers and School Leaders Now 

Look around and you'll find people aligning themselves with brands everywhere from makeup to food to educational products. It makes good sense to want people to look at your logo or company name and think good things. One of the best ways to have this happen is a well-placed sponsored blog post, or article.

 
By Jodi Murphy

I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. Teachers are no different and you could be missing out!

 
By Marta Oddone 

Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers? We do! On a recent webinar, we spoke with two of MDR's Social Media experts about social marketing to teachers. In this post, you'll get answers to the top questions that were asked during the live webinar, covering everything from how often to post on each channel, to video best practices, to how to effectively work with influencers.

 
By Jodi Murphy

With the school year in full swing, teachers are certainly interested in getting creative with their materials! Check out how educators want to incorporate more anchor charts, as well as ways to make science and math fun!

MUST READ REPORTS

Our newest State of the K-12 Market Report shares the realities teachers face with classroom environments, which includes offering the latest edtech equipment, flexible learning spaces, and more!



Download this catalog and get a firsthand look at how this invaluable resource will help size the market, better understand the K-12 educator audience, and find additional opportunities for your business.


MARK YOUR CALENDAR
&THEN DMA ANNUAL CONFERENCE
October 7-9, Las Vegas, NV

During this 3 day event, our team will be onsite at booth 519 to discuss the latest in data-driven marketing tactics. Be sure to stop by our booth to meet our team!
 
Minneapolis Marketing Seminar
October 17, Minneapolis, MN

At this marketing summit, our education marketing experts will cover the latest strategies for engaging with educators including tips for social media marketing, how to make the most of your multi-channel marketing, and more!


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