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MDR School of Thought
AUGUST 17, 2018
As you may know, we recently introduced new data attributes that will help our customers hone in on the perfect target audience. Melissa Pelletier asked our Data Products Manager, Anne Goto, for some details on the process of making these new features, including new Tech Selects, available. Speaking of technology, don't miss our recently released State of the K-12 Market Report: Teachers Talk Technology, see link below. We've got event more insights for you from a special guest contributor. Spoiler Alert: Facebook results for "teachers" may not yield the accuracy you think!

Read up on that and more, just keep scrolling!   
By Melissa Pelletier

MDR already has a robust database with lists of districts, schools, personnel, and educators across the US, but now, the data team is happy to announce the release of two new sets of data attributes: Classroom Technology Data Selects, and District Influencers.  

By Jodi Murphy

Most of August and the beginning of September, many schools will be opening their doors to welcome back students. While most of us didn't get the summer off, we are ready to create a year of excellence in supporting the education industry. We here at MDR are looking forward to continued partnerships with many of you to ensure we offer the best products and services to educators, children and families.

By Sean McCloud, Product Manager at MDR

Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects online (without our help). For our task we decided to use Facebook.

By Bernadette Grey, Chief Strategist at MDR 

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. More and more companies are increasingly partnering with teachers to raise awareness of their corporate causes.

By Jodi Murphy 

Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don't deliver both - or they discover you've been lying to them - you aren't going to gain or retain their business.

By Jodi Murphy

The gears are turning among educators everywhere as they begin to work on (and finish up!) their classrooms. Check out how teachers are decorating their bulletin board, ways that they are dressing up their classroom clocks, and where they can go to find the best dollar store deals.


Get your copy of our latest industry report where we discuss the findings on how educators are utilizing a variety of classroom technologies.

If your organization is trying to reach educators and sell your products/services to schools, this is a must have guide for you in planning your campaigns!


Have you heard? We have submitted a session to speak at SXSW EDU in 2019! Help us get there by submitting your vote for our session "Reality or Hype? A Snapshot of K12 Digital Use". Voting ends August 30th!


Our first EdNET event, taking place at UC Berkeley, is fast approaching! Check out the agenda to get a peek at what you can expect to hear and be sure to get your ticket since they are almost sold out!

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