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MDR School of Thought
JUNE 8, 2018
Not a surprise, but pushing out messages without understanding the overall strategy leads to flat customer engagement. Empathy must be part of the education marketers' trail to creating relevant content that resonates with educators, at the right time and on the right channel. This edition of School of Thought highlights must-know content to help you better engage educators like summer messaging, how to talk to Gen Zers, and the exciting upcoming ISTE Conference.   

Some other hot topics we have for you this week include an interview with Newsela CEO Matthew Gross about how to aim for success in the education industry; a great guest post featuring Mike Durham, CEO from Peachjar; an article about the importance of complying with GDPR.  
ED INSIGHTS
By Melissa Pelletier

In our new article series, we will look at businesses who are focused in the education industry and have a compelling story to share. For this post, we're looking at the web platform Newsela. The company is an education technology startup dedicated to transforming the way students access the world through words.  

 
By Jodi Murphy

Ahhh, the days are getting warmer and that means the end of the school year is fast approaching! With the end of the school year here, it's a good time for us who work with the education industry to look back over the past ten months at what we've accomplished, not accomplished, or make plans for the year to come. Let's check out this round of scoops and give props to those who have big accomplishments.

 
By Guest Contributor Mike Durham, Founder and CEO of Peachjar

One of the things that makes humans so amazing is our ability to display grit, persevere in challenging situations, and use social skills to advance in our every day lives. While it's believed that this all comes naturally for some of us, nurturing plays an important role in building these skills and altering our lives in a positive way. As an entrepreneur, father and hard worker, my childhood helped shape me.

ED MARKETING
By Marta Oddone  

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It's also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers.

 
By Melissa Pelletier 

The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU most comply. We'd like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information.

 
By Jodi Murphy

With the end of the school year upon us, see how educators are preparing for those final days with relevant memes to accurately portray the home stretch of the year, parting gifts for your favorite principals, a day in the life of an educator and more posts that most teachers can relate to.

MUST READ REPORTS
Download our free report to get the full list of school closings and openings to help you better time your campaigns and promotions!

Learn all about this school year's public school enrollment, explained by district size, region, and ten year trends.

MARK YOUR CALENDAR

Wednesday, June 20, 2018, 3:30PM ET

 
ISTE

Chicago, IL, June 24-27, 2018
As proud sponsors of the ISTE Exhibitor Lounge, we are excited for everything that's in store for this year's event. Let us know if you'll be attending!
 

Dates and locations have been announced for our three regional EdNET events! Registration will open soon.



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