MDR School of Thought
MAY 11, 2018
With Spring officially in full swing, there's a lot to look forward to in the next few months! Here at MDR, we are certainly looking forward to some exciting things: Our upcoming webinar on smart data management on May 15, a session at the Engage For Good conference on May 24th, and of course, our three EdNET events on September 14th, 20th, and 25th at local universities!

On the blog, you'll find some great content about Teacher Appreciation Week, as well as the complicated relationship between vendors and schools. Be sure to also check out our latest insights into teachers as consumers, school social impact initiatives, and our guest post about meeting the social emotional needs of all students. Happy reading!
ED INSIGHTS
By Melissa Pelletier

It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today. Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor funding has resulted in challenges in nearly every facet of their profession. 

By Jodi Murphy

As you know (well, you better know!), this week was Teacher Appreciation Week. We are so proud to be a part of an industry that supports this valued group of people. Teachers provide so much inspiration, motivation, and future guidance to their students. We are all thankful and appreciative of them every day, but this week especially, lets be sure to give them extra thanks. THANK YOU TEACHERS!

By Guest Contributor Anne Snyder, Ph.D., Sr. Learning Scientist, and Christine Gouveia, Ph.D., VP Applied Learning Sciences, McGraw-Hill Education

In recent years, the education landscape has shifted to reflect a growing emphasis on social and emotional learning (SEL) in K-12 schools. We’re seeing strengthened efforts directed toward educating the “whole child,” and teachers are striving to provide their students with a more dynamic and comprehensive learning experience.

Social and Emotional Needs
ED MARKETING
By Bernadette Grey 

Why do so many corporations outside of the education sector want to impact teachers and students? Their reasons are as varied as the companies themselves. Whatever your industry or goals, engaging the next generation through education is an admirable and effective cause. But what if your organization has little or no experience in talking to teachers? Where do you start, and what do you need to know?

By Marta Oddone

If 'an apple a day keeps the doctor away'...and students bring apples for the teacher, this should be a pretty healthy group of people, right? Our study Teachers as Consumers: Background, Interests, Buying Patterns and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get inside the minds of this attractive segment of consumers.

By Melissa Pelletier

Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school - with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school's students.

By Jodi Murphy

This week, I hope you took the time to thank that special teacher (or teachers!) in your life. They appreciate it! Check out the hot topics that educators are reading this week.

MUST READ REPORTS
This first report in the State of the K-12 Market Report 2018 series presents a high-level overview of the K-12 education market.

This free report from MDR and SMRI has results from a national survey to U.S. school secretaries.

MARK YOUR CALENDAR

Chicago, IL, May 23-24, 2018
Don't miss our Breakout Session on Thursday afternoon: Gen Z Has Arrived: Engaging these Passionate and Effective Activists


Dates and locations have been announced for our three regional EdNET events! Registration will open soon.



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