Your School of Thought Updates | Web version


MDR School of Thought Newsletter
MARCH 30, 2018

We are always learning what inspires and engages educators. Just last week, we released the Digital Marketing Trends report which provides key insights to what sparks educators to respond online. It’s a must read! Plus, we hosted a webinar that took an in-depth look at how valuable teachers are as consumers. We hope you were able to attend. If you missed either of these, check out the details below.

Also in this issue of School of Thought, catch our editor's keen look at how teachers are using augmented reality in the classroom, our popular scoops column, and our guest contributor's article on why non-proficient adolescent readers struggle.

ED INSIGHT

3 Ways Augmented Reality Is Wowing Teachers and Students

By Melissa Pelletier

Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons.

➞ Read More



The EdScoops

By Jodi Murphy

Your scoops is here!  As a friendly reminder this time around, April Fools is this weekend, so be the wiser and not the fool!  Here’s what’s been happening in education news and also some personal updates.

➞ Read More



Identifying and Addressing Why Non-Proficient Adolescent Readers Struggle

By Guest Contributor Suzanne Carreker, Principal Educational Content Lead, Lexia Learning

One of the challenges of addressing the learning needs of non-proficient adolescent readers is the diversity of those needs. However, in the majority of cases, educators can determine the cause of non-proficient reading by applying the Simple View of Reading.

➞ Read More

ED MARKETING

How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear.

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What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada

If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing.

➞ Read More

MUST-READ REPORTS

Digital Marketing Trends

We analyzed millions of prospecting emails, web ad impressions, and social media followers to reveal the kinds of digital marketing educators respond to in this FREE MDR Report.

➞ Learn More

Teachers As Consumers

Discover the latest data on teachers' backgrounds, interests, buying patterns, media uses, and more in this FREE MDR Report.

➞ Learn More
MARK YOUR CALENDAR

Webinar Recording: Teachers Are A+ Consumers

Did you miss our webinar last week? 

➞ Watch the Recording Now



Upcoming Webinars

All MDR’s webinar content, in one place!

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