Your School of Thought Updates | Web version

MDR School of Thought Newsletter
FEBRUARY 2, 2018

There’s something catching in the air, and we are not talking about the flu! We can’t give away the surprise, so be sure to catch up with our editor, Anne Wujcik below on her most recent article about OER.

Get a sneak peek next week of our soon to be released Digital Trends in the Education Market report which will reveal the reality of educator interaction with digital marketing in email, web ads, and social media. Be one of the first to get the techniques, insights and tips by attending our webinar next week. See info below, along with scoops and our newest blog topics!


Open Education Resources Going Mainstream

By Anne Wujcik

Open education resources (OER) are finally moving into the mainstream. For those of you who aren’t aware, OER are materials for learning that are either in the public domain, or have been released under a license that allows them to be freely used, changed, or shared with others. This is important to know, as OER-related bills were introduced in more than half of state legislatures in 2017.

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The EdScoops

By Jodi Murphy

Greetings education friends! While I know you are completely missing Vicki (who wouldn't miss that sparkling personality?), "Snoops for Scoops" must carry on to keep you up-to-date on industry happenings. Here’s the scoop!

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5 Ways to Fill the STEM Pipeline

By Guest Contributor - Vernon Johnson, President & CEO, Accelerate Learning

The demand for workers in science, technology, engineering, and mathematics (STEM) continues to outpace the supply of trained workers in the United States. Yet, of the 50 million students in public elementary and secondary schools, the vast majority will not major in a STEM field or graduate with a STEM degree.  

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By Jodi Murphy

Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists.

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5 Consumer Habits of Teachers that May Surprise You

By Marta Oddone

Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the general population. So why do some marketers act like teachers don’t have lives outside of the classroom?

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Teachers As Consumers

Discover the latest data on teachers' backgrounds, interests, buying patterns, media uses, and more in this FREE MDR Report.

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Marketing to Educators: What You Need to Ace the Test

Get our new guide to data-driven education marketing.

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Digital Marketing Trends Webinar

February 7, 1:00PM ET

➞ Register Now

TCEA Convention & Exposition

February 5-9, Austin, TX


March 5-8, Austin, TX

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