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MDR School of Thought Newsletter
JANUARY 5, 2018

Welcome to 2018!

A lot has happened in recent weeks— you’ve closed out the year, celebrated the holidays, and hopefully got in some rest and relaxation. Now is the best time of the year to start fresh, or try something new for your business.

Whether it’s gaining trust for your brand, trying to reach a new audience, or just getting back to marketing basics – this issue of School of Thought is for you. And, be sure to catch up on what Anne has to say on state accountability plans, and Vicki’s hot scoops for the new year.

Looking forward to a great year!


Progress on State Accountability Plans; Capacity Challenges

By Anne Wujcik

The Department of Education has provided initial feedback to almost all the states that submitted their ESSA accountability plans in fall 2017. States have been asked to clarify elements of their plans, or fix problems. How many states will actually make changes?

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Vicki’s Scoops for January 5

By Vicki Smith-Bigham

Happy new year, friends! I hope yours was a blessed and restful holiday season. It was very special here, and now off we go into a new year.

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Where Machine Learning Goes Wrong (And Right) for Education

By Guest Contributor - Vibhu Mittal, CEO, Edmodo

The rise of inappropriate children’s videos on YouTube has put Machine Learning at the center of the conversation for Ed Tech. Machine Learning is clearly a powerful tool that can enrich lives and save time, but YouTube’s example has shown how educational services need to be careful when using it.

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Will True Believers – Educators – Believe in You?

By Kristina James

Educators are true believers in their mission and they expect that you will be, too. This commitment to a cause among your target audience demands that your business culture and conduct rise to the occasion.

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5 Tips to Help You Get Back to the Education Marketing Basics

By Jodi Murphy

In today’s marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.

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Teachers As Consumers

Discover the latest data on teachers' backgrounds, interests, buying patterns, media uses, and more in this FREE MDR Report.

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Best of Content Marketing

This report provides education marketers with real-world examples of content marketing campaigns that have worked for our clients!

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