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MDR School of Thought Newsletter
DECEMBER 15, 2017

Celebrate Educators this Holiday Season

As the holiday frenzy is upon us—from finalizing that last big campaign for 2017 to spending time with friends and family—it’s the perfect time to celebrate everything and everyone, especially educators. Like yours, our mission has always been to connect educators with products and services that benefit them, so during this holiday season we’d like to let you know we appreciate everything you do for our schools and communities.

This edition of School of Thought has updates from Anne on the FY 2018 federal budget, joyful news from Vicki, our hottest Ed Marketing topics, and big award news that is MDR celebrating!  

Wishing you and yours a very Happy Holiday season!

EDNET ARTICLES

Slow FY18 Budget Progress, Reauthorization of the Higher Education Act Starts in Earnest

By Anne Wujcik

Congress continues to work on several pieces of legislation that need to be in place before it moves on to finalize the FY 2018 federal budget, which is now three months overdue. Meanwhile it looks like another Continuing Resolution will be passed to take us into the new year.

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Vicki’s Scoops for December 15

By Vicki Smith-Bigham

Happy holidays, happy holidays….joy everywhere, it seems. What a wonderful season of love and gratitude. Rejoice and celebrate – the reasons are endless! And, to spread a little joy of my own, I have just a couple of scoops for you. 

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Are Today’s Students Really Ready for College, Work, and Life?

By Guest Contributor - Cheryl Vedoe

While national dropout rates have decreased and graduation rates have increased over the past 10 years, there is still concern that high school students are not graduating well prepared for college or career.

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TOP ED MARKETING ARTICLES

4 Strategies for Connecting With Schools on Social Media

By Bernadette Grey

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Instagram, and Twitter.

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3 Questions Teachers Will Ask About Your Edtech Product

By Jodi Murphy

Got a coding app for kids? A parent-teacher communication tool? It could be the next classroom hit — or it could join the dozens of other duds that teachers don’t use. Edtech products come and go…which ones will be the stand-outs?

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Teachers Are Head of the Class as Consumers

By Kristina James

When you were in school, were you ever surprised to run into one of your teachers ‘in the wild?’ Out in your town, shopping with their family, or at the movies? It can be a shock to a kid, but teachers are just like regular people.

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IN THE NEWS

MDR Honored with Awards

We are very proud to announce that MDR, in partnership with our clients Quill.com and PepsiCo, was selected as a Gold Winner for the 2017 MarCom Awards! Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world.

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MUST-READ REPORTS

Teachers As Consumers

Discover the latest data on teachers' backgrounds, interests, buying patterns, media uses, and more in this FREE MDR Report.

➞ Learn More

Educational Technology Trends

The latest State of the K-12 Market Report provides an overview of the edtech landscape including districts’ spending outlook and priorities.

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