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MDR Newsletter
DECEMBER 1, 2017

Is it December already!?

We hope you’re totally recovered from your food overload. It’s been an exciting two weeks for Anne, Vicki, and the team, finding the best scoops and analyzing market trends.

MDR recently released a new report, Teacher As Consumerswhich has created quite the buzz with some marketing experts. All of us in the Ed community know the value of reaching out to educators, but it’s great to see others taking notice of this audience. Just yesterday, both the Huffington Post and Forbes published articles on the influence of educators. In Why Marketing to Educators May Be the Best Decision You Ever Make, the Huffington Post stated “…educators are the ideal audience for your marketing efforts...”

We couldn’t agree more!


Further Reform for the FCC’s Lifeline Program and Other Education News

By Anne Wujcik

Read on for updates on what’s happening with Title IV-A grant money, the FCC’s efforts to – one more time – make the Lifeline program more efficient, a stroll down memory lane with the CoSN/EdScoop EdTech Time Capsule, and more education industry updates.

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Vicki’s Scoops for December 1

By Vicki Smith-Bigham

Well, Thanksgiving is behind us, and here comes Christmas and Hanukkah! However you spend it, we are rolling into the holiday season, though things aren’t slowing down much yet. But I have the holiday spirit—what a joyful time of the year. And I hope I bring you some joy with my weekly scoops. Go check out what I have for you from the last two weeks.

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Community Service: An Overlooked Measure of Personal Growth and Predictor of College Success

By Guest Contributor - Michele Pitman

Students who donate their time to a cause not only learn something new about the world around them, but also develop empathy and compassion.

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4 Reasons You Should Be Talking to Teachers

By Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators.

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Why Investing in Your Company’s Future Starts with Students

By Jodie Pozo-Olano

New school years are full of opportunities for all of us to put the wheels of change into motion. But for many companies, it’s about more than new fashions and instructional materials: Supporting the school year is part of their ethos.

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Teachers As Consumers

Discover the latest data on teachers' backgrounds, interests, buying patterns, media uses, and more in this FREE MDR Report.

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School Trends: Principals’ Perspectives

The latest State of the K-12 Market Report explores instructional initiatives and purchasing decisions from principals’ viewpoint.

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Boston Market Trends Seminar

December 5, Waltham, MA

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Boston Marketing Summit

Webinar: Strategies for Teaming Up with Teachers, Classrooms, and Students

Did you miss our webinar last month with Engage for Good? Get a recap and a copy of the recording on our blog!

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